Google reports that 86% (and growing) of consumers looking for products and services from local businesses use search engines as their #1 resource. The overwhelming majority of consumers are searching the Internet to find what they need locally. They prefer to find products and services using search engines, rather than having unsolicited advertisements sent to them.
In order for customers to find your business, you have to be visible. In addition to your overall marketing strategy, we focus on four key priorities to make that happen:
As with any engagement, careful planning ensures long-term success. Commencing with our SEO audit, we perform detailed analysis on current local search visibility, on-site infrastructure, keyword visibility, and link profile. We work with you to formulate a local seo strategy we can begin implementing immediately to ensure local search compatibility and high-conversion keyword rankings that result in new business.
The majority of local searches are driven from mobile devices. 50% of consumers visit a store within a day of their local search. Google also notes that these consumers are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches.
To ensure your visibility, your website must be properly optimized for mobile devices. Easily finding key information like business hours, local address and directions, and contact information are absolutely essential.
We focus on providing relevant, informative information all potential customers require. We’ll work with you to strategize on creating conversion-focused content to turn them in to buyers.
Nearly all consumers participate in social sharing. Not only does Google trust this interaction, more importantly, consumers do. Utilizing social properties like Google+ Local and Facebook Business are critical to online success. Simply having unmaintained pages aren’t enough. Optimizing these properties to promote organic conversations and traffic are heavy factors in local search.
As part of our overall local seo strategy, we create and monitor your Google+ Local, Facebook Business, and Bing Places pages to ensure a steady flow of social signals to your website.
Accurate Business Listings
At the core of search engine optimization, there lies on key ingredient: Trust. Does the search engine trust that your business does what your listing says it does. One way search engines answer that question is by “citations” to your business and website. “Citations” are other online listings for your business that can be found on directories like Yelp, SuperPages, or FourSquare. Citations may also be mentions of your business in your local newspaper that may be found online.
During our initial audit, we identify your existing citations to ensure we never create duplicate listings. After we compile the list of existing citations, we prepare a list of new citation opportunities using our huge database of business listing sites. We start with the highest quality sources and work our way down the list. If you already have a listing in a high priority source, we will check if it is up-to-date and if it is not, we will update it with the correct information.
We list your business on the citation sources BY HAND and we make sure to include as much information as possible. The more complete and comprehensive the citations are, the more they benefit your local rankings.