The Importance of Internet Marketing
Consumers have changed. Gone are the days of searching a large phone book with tiny print for answers. Smartphones and instant access to the Internet give consumers the immediate power of choice. Within seconds, a person searches for a product or service and makes a decision on where to go first. The question is – is that provider you?
Google reports that 86% (and growing) of consumers looking for products and services from local businesses use search engines as their #1 resource. Further, 92% of Internet users have researched a product or service online, then purchased offline from a local business at least once.
“Alright, being found on search engines is important. I’m on page 3 – that’s good, right?”
Let’s take a look at some highlights in Google’s recent study:
- 71.3% of searches result in a page one click
- Pages two and three get only 5.5% of clicks
- On the first page, the first 5 results account for 67.6% of all the clicks, with more than half of those going to the first overall result
- Results 6-10 on page one account for only 3.7% clicks
This means that if you’re on the second or third page, you’re fighting with other 20 other links for only 5.5% of the consumers looking for your business.